Ashford Formula 60 Years of Proven Performance Timeline Video

I'm sure many of you have been anticipating the launch of our newly redesigned website.  For those who are interested, or extremely anxious like I am, we are hoping to go "live" by the end of this week -- so keep your fingers crossed!

In my preparing for the launch of the new website, I came across a power point presentation I had put together in celebration of our 60th anniversary last year.  While it didn't get much attention in 2009, I thought it would still be a good idea to convert it to video format and upload it to our Ashford Formula YouTube channel.  That way everyone can enjoy it.

So here it is!  Take a step back in time as you watch this video.  I'm sure you'll learn a great deal about the early history of the Ashford Formula and also about the many accomplishments experienced thus far.

*Sidenote: If you cannot read the text at the bottom of the screen, please select the "full screen" option.  Also, I apologize if the screens transition too quickly for you to read.  You may need to read faster, or pause your video for a second, or two. =)




In 2009, the Ashford Formula marked an unprecedented milestone in the concrete densification industry: 60 Years of Proven Performance and more than 3.5 billion square feet (325 million square meters) of concrete floors treated with the Ashford Formula.  

This slide show presentation is a historical timeline of the Ashford Formula from the very beginning, and highlights notable projects and company milestones along the way. 

Decathlon Store in Czestochowa, Poland

Our wonderful distributor in Poland, Probeton SP Z.O.O., recently sent a slideshow of pictures from a Decathlon retail store they completed a few months back. Take a look for yourselves! The floors look great!

Stay tuned for a more detailed Project Highlight on this project!

Ashford Formula Austria HandelsgmbH Receives ISO Certificate 9001:2008

Here at Curecrete Distribution, Inc. we are proud to acknowledge the many accomplishments and successes of our global team.

We were recently notified that Ashford Formula Austria HandelsgmbH, our Austrian sub-distributor and applicator, recently received the ISO Certification 9001:2008 for implementing and maintaining a "quality management system" in their business practices. For those unfamiliar with this certification, "this certificate speaks volumes for the high quality management practices of the organization to ensure to its customers the high[est] standards of the Ashford Formula business."

Congratulations to Ashford Formula Austria HandelsgmbH for their fine work and achievements!  If you would like to learn more information on this certificate, please click here.

 

World of Concrete 2010 is HERE!!!

The 2010 World of Concrete Trade Show is finally here!  While some of our team members arrived over the weekend, almost everyone arrived bright and early this morning.  As soon as we checked into our hotel rooms and bought a little something for breakfast, it was time to get to work laying carpet and setting up the booth for both teams.

This year marks a new beginning for both the Ashford Formula and RetroPlate teams at WOC '10.  Instead of being miles apart from each other in the Las Vegas Convention Center, we are now back-to back, and will be from now on.  No more having to explain where the other team's booth is from now on.  Now all we have to do is point and say, "they're right behind us!"

Below are a few pictures of our hardworking team putting our booths together.

So what's new and exciting with Ashford Formula in 2010?  Well, after years of talking and planning, and many, many hours of meetings, designing and data input, the long awaited and revamped AshfordFormula.com is finally making its debut.  While we have not yet formally launched the website and gone live, we are giving everyone who stops by our booth a preview of what to expect in the coming week.  It is a very exciting time for the Ashford Formula team!  Let me share with you the new things you'll see on our new and improved website:

1. I'm An section where Applicators, Building Owners, Contractors and Specifiers can find information      and downloads tailored specifically to their needs.

2. Rotating ad banners which will announce all Ashford Formula news, events and promotions as they happen.

3.  Real testimonies from customers all over the world, both on the homepage and in our new Performance section.  We will also be showcasing digital images of original letters from prominent corporations expressing their satisfaction with using the Ashford Formula on their facilities.  We also have a submit your testimony section.

4. Rotating case study pictures featured on the home page from all over the globe that link directly to the new case studies section.

5. New Facebook and Twitter links which take you directly from AshfordFormula.com to these social media sites.

6. Ticker counting the billions of square-feet treated with the Ashford Formula everyday.

7. New and improved Google search engine dedicated to AshfordFormula.com.

8. Performance section that includes detailed case studies and photos, videos, industry specific profiles and testimonials.

9. Technical bulletins and articles.


10. Search feature for locating technical field representatives and international distributors.

11. Press section which includes press releases, news, green news and events.

12. Green section

13. Ashford Formula Blog


14. Company History, Product History and Corporate Team Profiles with pictures!

World of Concrete Workshop & Social Reception!

The Ashford Formula and RetroPlate teams will be exhibiting at this year's World of Concrete 2010 show which will be held February 2-5, 2010 at the Las Vegas Convention Center in Las Vegas, NV.

The Ashford Formula team will be holding a Social Reception to coincide with the World of Concrete exhibition.  The details are provided below in the digital invitation.

Christmas & New Year's Day Holiday Closures

Curecrete Distribution, Inc. will be closed December 24th, 25th & 28th in observance of the Christmas (US) holidays.

Regular business operations will resume on Tuesday, December 29th.

We will also be closed on January 1st in observance of New Year's Day and will resume operations on January 2nd.

Please prepare in advance for your ordering and shipping needs.

Thank you for your understanding.  We wish everyone a safe and happy holiday season!  Merry Christmas and a Happy New Year!

AF in ConstructionWeekOnline.com Magazine

Tony Hogg, Managing Director Middle East for the Ashford Formula was recently featured in ConstructionWeekOnline.com magazine citing the sealing benefits of the Ashford Formula.

The article focuses on the ever-changing construction industry in the Middle East and explores the benefits and "future of precast in the Middle East."

Click Here to read the full article.  (Note: Ashford Formula featured on pg. 5.)

NEW! Ashford Formula Electronic Literature Suite

The Marketing Department recently compiled all Ashford Formula literature into a single, complete "suite" for easier accessibility and distribution through various electronic mediums.

Each brochure may be downloaded individually or together as a whole.  We hope that this will increase the flexibility of distributing Ashford Formula literature and reduce the need for hard copy literature now and in the future.  By doing so, we will also be helping the environment, which is always an added incentive!

TO DOWNLOAD THE SUITE CLICK HERE!  Note:  You may need to download an updated version of Adobe Reader in order to view this document.  When you click to download the literature suite, you will be automatically notified if your software requires updating.

Enjoy!

Happy Holidays,
The Marketing Department

Thanksgiving Holiday Closures

Curecrete Distribution, Inc. will be closed November 26 - 27, 2009 in observance of the Thanksgiving Day (US) holidays.

Regular business operations will resume on Monday, November 30, 2009.

Please prepare in advance for your ordering and shipping needs.

Thank you for your understanding.  We wish everyone a safe and happy holiday!

Cure-creeepy Halloween Party!

This past Friday, Curecrete Distribution, Inc. celebrated Halloween with a very fun and festive Halloween office luncheon in the conference room.  Thanks to Sheri-Ann (Marketing Director), Laura Clark (Sales & Corporate Accounts Assistant), Amanda Arnold (Purchasing Clerk) and Linda Beckman (Operations Assistant), the conference room was transformed into a dark dungeon with tons of cobwebs and mysterious bubbling potions of every color!

Everyone dined on hot soup and chili, along with a few tasty salads and warm, delicious bread sticks and rolls!  To make it even sweeter, there was pumpkin pie and fresh whipped cream, peanut butter brownies, doughnuts, homemade fruit cobbler, cupcakes and pumpkin whoopie pies filled with cream cheese butter cream.  As if things couldn't get any sweeter, Curtis Turnbull (RetroPlate National Accounts Representative) made a huge batch of his famous homemade root beer complete with dry ice for special effects!  Everyone agreed it was probably the best root beer they'd ever had!

The highlight of the party was when Jerry and Calleen Jones strolled in as a biker couple complete with leather jackets and helmets!  It was certainly an awesome sight to see.

Here are a few pictures from our party.  I hope you all had a fun and cheerful Halloween with lots and lots of candy!