Thursday, October 29, 2009

Concrete Latinoamerica 2009

The sixth edition of Concreto Latinoamerica, formerly World of Concrete Mexico, was held from August 18 - 20, 2009 at the Centro de Exposiciones Banamex in Mexico City, Mexcio.

The conference hosted 7,252 construction members from more than 22 countries with 11,000 sqm of indoor exhibition area and 500 sqm of outdoor exhibition space.

Wednesday, October 28, 2009

Curecrete Distribution, Inc. Hosts Japanese Executives

(L-R) Takahiro Kagawa, Toshihiro Okawa, Jerry Jones, Christine Tanner

On Monday, Curecrete Distribution, Inc. hosted two executives from Tokyo, Japan - Mr. Toshihiro Okawa, President and Mr. Takahiro Kagawa, Executive Officer and G.M. of Administration of Toyo Kogyo, Co. Ltd.  They visited with Jerry Jones, President and CEO of Curecrete Distribution, Inc. and Christine Tanner, Director of Operations and International Sales to discuss the Ashford Formula and the current global economic situation.

Tuesday, October 27, 2009

World of Concrete 2010 - Discount Passes

World of Concrete 2010 will be here before you know it!  The Marketing Department has already received discount coupons for admissions to the show which will be held February 2-5, 2010 at the Las Vegas Convention Center in Las Vegas, NV.

Register online today at and use the source code BUY to gain exhibits-only admission for $10! Admission at the door is $65.

Please notify your customers and clients of this great deal!

To download this coupon click here.

Monday, October 12, 2009

Congratulations to Derin Demirsoy!

Curecrete Distribution, Inc. is proud to acknowledge the achievements of Derin Demirsoy who won the 2009 Show Jumping Grand Prix in Salzburg, Austria. Derin, only 15 years old, competed in the 16-25 age division with his horse Murano Surprise.

"A sensation was his victory! Derin Demirsoy today saw the European Youngster Cup not only because of his young age of only 15 years for attention but also because of his performance on the course. In the saddle of his 10-year-old son Murano Surprise, he proved not only talent but also feel for distance and speed. The only Nullfehlerritt brought the first victory in the European Youngster Cup S ** and a lot of attention to the professional audience." (As reported on

Derin is the son of Emir Demirsoy, international distributor for the Ashford Formula in Turkey.  Congratulations Derin for a job well done!  We are very proud of you!

Wednesday, October 7, 2009

Allstate's Eco-Friendly Data Center (Rochelle, IL)

The Ashford Formula was recently applied to 23,000-square-feet of Allstate Insurance Company's new "Eco-Friendly Data Center" in Rochelle, IL.  According to the press release, this 65,000-sqaure-foot facility "is targeted to meet LEED Gold certification" and is "one of America's most energy-efficient and environmentally conscious data centers." 

Allstate has released a short video highlighting this facility's "green" attributes, including a few great shots of their newly treated Ashford Formula concrete floors (pictures at 00:39 - 0:40 seconds).

Ashford Formula's "green" attributes were no doubt a major factor in its selection for use on this facility.  Ashford Formula is water-based, contains no Volatile Organic Compounds (VOCs) and is fume and vapor free.  Unlike many other floor coverings which require adhesives, or contain fibers that can harbor ordors and other indoor air contaminants, the Ashford Formula seals and dustproofs exposed concrete floors, eliminating any concern regarding poor indoor air quality.  The Ashford Formula is also a one-time, permanent application that lasts the lifetime of the concrete, and is also ideal for preserving and protecting existing concrete floors.  Preparing existing floors with Ashford Formula reduces waste, as well as the need for new construction materials (see "LEED Point Contributor: The Ashford Formula").

Curecrete Distribution, Inc. and the Ashford Formula are proud to have contributed to this great, eco-friendly facility.  Our appreciation goes out to Bob Donahue, Ashford Formula Technical Field Representative and Artlow Systems who served as the applicator for this project.  Great job!

Friday, October 2, 2009

M&M Distributing Coors Beer (Salt Lake City, UT)

Ashford Formula was applied to the concrete floors of the M&M Distributing facility in Salt Lake City, UT in the late 1970s. Tony Perry, Operations Manager at M&M Distributing explains the improvements and benefits of using Ashford Formula in his facility and demonstrates the extreme hardness the floor has taken on since being treated. Along with a solid floor, Tony also explains the natural sheen which develops with time and traffic, the dustproofing benefits of Ashford Formula, and also the minimal maintenance required to maintain the floor's surface.

Thursday, October 1, 2009

Project Highlight: SEW Eurodrive by NORSA GmbH (Bruchsal, Germany)

NORSA GmbH recently completed the floors for SEW Eurodrive's corporate headquarters in Bruchsal, Baden-Wurttemberg, Germany.  The owners of the building specified the Ashford Formula on the 416,029 sqf / 38,650 sqm project, which was started in December 2008 and completed in August 2009.  SEW Eurodrive is an "international organization that manufactures geared motors, frequency inverters and servo drives."  They employ over 11,000 people worldwide.*

According to NORSA GmbH, the project was "an overall great experience" because "quality standards during construction were set high." The building owners understood that cleaning the floors were very important to achieving an excellent floor.  Applicators originally cleaned the entire floor in preparation for the Ashford Formula, and for every subsequent application phase the owners cleaned and prepared the floor for the applicators.

Well done to NORSA GmbH and their crew for an excellent project, and to Jeannette Hogue for submitting this project highlight.  The floor looks great!

*SEW Eurodrive. (2009, April 21). In Wikipedia, The Free Encyclopedia. Retrieved 15:56, April 21, 2009