Monday, August 9, 2010

Ashford Formula Applied to Platinum LEED Home in Colorado, USA

A while back, we were asked to participate in a very special project taking place in Colorado.  After a devastating fire destroyed his home on Thanksgiving Day in 2007, Al Wallace set out to "create something positive out of the catastrophe."  As the founder of Energy Environmental Coalition, Al made it his purpose to construct a new home that was "energy efficient and environmentally friendly" with the goal of it attaining Platinum LEED status. (For more information on the LEED Points system, please click on the link provided USGBC Leed Point System.)

We were recently notified that construction on the home had finished and we are grateful to have been part of such a noteworthy project.  The Ashford Formula had been applied to the concrete floors in the home's garage.  We were also notified that a profile of the Ashford Formula, along with a picture of our product and the application, would be listed on the website Platinum Leed Home: Colorado (scroll down to the bottom of the page to view the Ashford Formula's profile and picture).

Tuesday, July 13, 2010

The NEW! CreteClean Plus with Scar Guard

CreteClean Plus with Scar Guard is a revolutionary new product to clean and maintain concrete floors. Unlike many common concrete cleaners on the market today, CreteClean Plus with Scar Guard is specifically formulated to clean densified and densified-polished concrete, a big plus since most cleaners are harmful to concrete surfaces. For the first time ever, your concrete floor can be enhanced at the same time it is being cleaned. Unique proprietary ingredients, combined with cutting-edge Scar Guard technology, over time, can improve the performance of your concrete floor.

CreteClean Plus with Scar Guard will revolutionize the way concrete floors are cleaned and maintained. Join the revolution - call us today at 1.800.998.5664 for a free sample!


+Specifically Formulated to Clean Concrete Floors
+Chemically Attracts and Suspends Grit and Oil
+Rinse Free!
+Allows Natural Sheen to Come Through
+Heals Minor Scratches and Scrapes
+Use as a Poultice, CreteClean Plus Removes Tough Oil Stains
+Saves Valuable Time and Money
+Extend Your Warranty
+Environmentally Friendly


+Available in 5-gallon (19L) pails and 55-gallon drums (208L).
+For pricing and ordering information, please visit or contact your local representative or distributor.

Monday, June 7, 2010

Bugatti's Stunning Ashford Formula Floors!

The press department at Bugatti recently provided us with absolutely stunning photos from their manufacturing atelier in Molsheim, Germany.  While the cars in these photos are the definitely the focus, the Ashford Formula treated floors certainly shine well and provide the perfect backdrop for these luxurious cars!

NORSA GmbH applied the Ashford Formula back in 2003 to approximately 2,800 sqm of the facility's concrete floors.  Even after years of use, the floors are still performing extremely well.  Way to go NORSA!

It's Soccer Time in Vietnam!

A few weeks ago our distributor in Vietnam sponsored a soccer tourney hosted by the Ministry of Construction in Vietnam.  For the past 7 years, Brian Doan and his team Doan Technology Pty Ltd have been the exclusive sponsors for this awesome event for those in the construction industry.

Thanks guys for keeping the Ashford Formula at the forefront in Vietnam!  Keep up the good work! 

Tuesday, March 2, 2010

Ashford Formula 60 Years of Proven Performance Timeline Video

I'm sure many of you have been anticipating the launch of our newly redesigned website.  For those who are interested, or extremely anxious like I am, we are hoping to go "live" by the end of this week -- so keep your fingers crossed!

In my preparing for the launch of the new website, I came across a power point presentation I had put together in celebration of our 60th anniversary last year.  While it didn't get much attention in 2009, I thought it would still be a good idea to convert it to video format and upload it to our Ashford Formula YouTube channel.  That way everyone can enjoy it.

So here it is!  Take a step back in time as you watch this video.  I'm sure you'll learn a great deal about the early history of the Ashford Formula and also about the many accomplishments experienced thus far.

*Sidenote: If you cannot read the text at the bottom of the screen, please select the "full screen" option.  Also, I apologize if the screens transition too quickly for you to read.  You may need to read faster, or pause your video for a second, or two. =)

In 2009, the Ashford Formula marked an unprecedented milestone in the concrete densification industry: 60 Years of Proven Performance and more than 3.5 billion square feet (325 million square meters) of concrete floors treated with the Ashford Formula.  

This slide show presentation is a historical timeline of the Ashford Formula from the very beginning, and highlights notable projects and company milestones along the way. 

Friday, February 26, 2010

Decathlon Store in Czestochowa, Poland

Our wonderful distributor in Poland, Probeton SP Z.O.O., recently sent a slideshow of pictures from a Decathlon retail store they completed a few months back. Take a look for yourselves! The floors look great!

Stay tuned for a more detailed Project Highlight on this project!

Ashford Formula Austria HandelsgmbH Receives ISO Certificate 9001:2008

Here at Curecrete Distribution, Inc. we are proud to acknowledge the many accomplishments and successes of our global team.

We were recently notified that Ashford Formula Austria HandelsgmbH, our Austrian sub-distributor and applicator, recently received the ISO Certification 9001:2008 for implementing and maintaining a "quality management system" in their business practices. For those unfamiliar with this certification, "this certificate speaks volumes for the high quality management practices of the organization to ensure to its customers the high[est] standards of the Ashford Formula business."

Congratulations to Ashford Formula Austria HandelsgmbH for their fine work and achievements!  If you would like to learn more information on this certificate, please click here.


Monday, February 1, 2010

World of Concrete 2010 is HERE!!!

The 2010 World of Concrete Trade Show is finally here!  While some of our team members arrived over the weekend, almost everyone arrived bright and early this morning.  As soon as we checked into our hotel rooms and bought a little something for breakfast, it was time to get to work laying carpet and setting up the booth for both teams.

This year marks a new beginning for both the Ashford Formula and RetroPlate teams at WOC '10.  Instead of being miles apart from each other in the Las Vegas Convention Center, we are now back-to back, and will be from now on.  No more having to explain where the other team's booth is from now on.  Now all we have to do is point and say, "they're right behind us!"

Below are a few pictures of our hardworking team putting our booths together.

So what's new and exciting with Ashford Formula in 2010?  Well, after years of talking and planning, and many, many hours of meetings, designing and data input, the long awaited and revamped is finally making its debut.  While we have not yet formally launched the website and gone live, we are giving everyone who stops by our booth a preview of what to expect in the coming week.  It is a very exciting time for the Ashford Formula team!  Let me share with you the new things you'll see on our new and improved website:

1. I'm An section where Applicators, Building Owners, Contractors and Specifiers can find information      and downloads tailored specifically to their needs.

2. Rotating ad banners which will announce all Ashford Formula news, events and promotions as they happen.

3.  Real testimonies from customers all over the world, both on the homepage and in our new Performance section.  We will also be showcasing digital images of original letters from prominent corporations expressing their satisfaction with using the Ashford Formula on their facilities.  We also have a submit your testimony section.

4. Rotating case study pictures featured on the home page from all over the globe that link directly to the new case studies section.

5. New Facebook and Twitter links which take you directly from to these social media sites.

6. Ticker counting the billions of square-feet treated with the Ashford Formula everyday.

7. New and improved Google search engine dedicated to

8. Performance section that includes detailed case studies and photos, videos, industry specific profiles and testimonials.

9. Technical bulletins and articles.

10. Search feature for locating technical field representatives and international distributors.

11. Press section which includes press releases, news, green news and events.

12. Green section

13. Ashford Formula Blog

14. Company History, Product History and Corporate Team Profiles with pictures!

Tuesday, January 5, 2010

World of Concrete Workshop & Social Reception!

The Ashford Formula and RetroPlate teams will be exhibiting at this year's World of Concrete 2010 show which will be held February 2-5, 2010 at the Las Vegas Convention Center in Las Vegas, NV.
The Ashford Formula team will be holding a Social Reception to coincide with the World of Concrete exhibition.  The details are provided below in the digital invitation.