Friday, February 26, 2010

Decathlon Store in Czestochowa, Poland

Our wonderful distributor in Poland, Probeton SP Z.O.O., recently sent a slideshow of pictures from a Decathlon retail store they completed a few months back. Take a look for yourselves! The floors look great!

Stay tuned for a more detailed Project Highlight on this project!

Ashford Formula Austria HandelsgmbH Receives ISO Certificate 9001:2008

Here at Curecrete Distribution, Inc. we are proud to acknowledge the many accomplishments and successes of our global team.

We were recently notified that Ashford Formula Austria HandelsgmbH, our Austrian sub-distributor and applicator, recently received the ISO Certification 9001:2008 for implementing and maintaining a "quality management system" in their business practices. For those unfamiliar with this certification, "this certificate speaks volumes for the high quality management practices of the organization to ensure to its customers the high[est] standards of the Ashford Formula business."

Congratulations to Ashford Formula Austria HandelsgmbH for their fine work and achievements!  If you would like to learn more information on this certificate, please click here.


Monday, February 1, 2010

World of Concrete 2010 is HERE!!!

The 2010 World of Concrete Trade Show is finally here!  While some of our team members arrived over the weekend, almost everyone arrived bright and early this morning.  As soon as we checked into our hotel rooms and bought a little something for breakfast, it was time to get to work laying carpet and setting up the booth for both teams.

This year marks a new beginning for both the Ashford Formula and RetroPlate teams at WOC '10.  Instead of being miles apart from each other in the Las Vegas Convention Center, we are now back-to back, and will be from now on.  No more having to explain where the other team's booth is from now on.  Now all we have to do is point and say, "they're right behind us!"

Below are a few pictures of our hardworking team putting our booths together.

So what's new and exciting with Ashford Formula in 2010?  Well, after years of talking and planning, and many, many hours of meetings, designing and data input, the long awaited and revamped is finally making its debut.  While we have not yet formally launched the website and gone live, we are giving everyone who stops by our booth a preview of what to expect in the coming week.  It is a very exciting time for the Ashford Formula team!  Let me share with you the new things you'll see on our new and improved website:

1. I'm An section where Applicators, Building Owners, Contractors and Specifiers can find information      and downloads tailored specifically to their needs.

2. Rotating ad banners which will announce all Ashford Formula news, events and promotions as they happen.

3.  Real testimonies from customers all over the world, both on the homepage and in our new Performance section.  We will also be showcasing digital images of original letters from prominent corporations expressing their satisfaction with using the Ashford Formula on their facilities.  We also have a submit your testimony section.

4. Rotating case study pictures featured on the home page from all over the globe that link directly to the new case studies section.

5. New Facebook and Twitter links which take you directly from to these social media sites.

6. Ticker counting the billions of square-feet treated with the Ashford Formula everyday.

7. New and improved Google search engine dedicated to

8. Performance section that includes detailed case studies and photos, videos, industry specific profiles and testimonials.

9. Technical bulletins and articles.

10. Search feature for locating technical field representatives and international distributors.

11. Press section which includes press releases, news, green news and events.

12. Green section

13. Ashford Formula Blog

14. Company History, Product History and Corporate Team Profiles with pictures!